Monday, December 17, 2012

The First Two Marketing Tools Every Business Needs


No matter whether you are a one man shop or a startup with major financial backing hiring a hundred employees, the first two marketing items your business needs are a website and business cards.

Why a website?  In this uber digital age, every business has to depend on their website to tell their story.  Even back just less than 10 years ago, if you needed a plumber, you would pull out your phone book and “let your fingers do the walking”.  When you found the listing for the local plumber, you gave him a call.  But in today’s world, most of us “have an app for that”.  So, in today’s digital age, you also have to be sure you’re using the correct content to drive your site to the top of the search engines.

Also at the top of your needs list, business cards are the most inexpensive and highly used face of your business.  They give everyone you meet a quick snap shot of your company.  With a catchy logo and unique design, you can make a lasting impression that will drive business your way.  So, if you’re just starting out or trying to decide where best to put your marketing dollars, make sure you have done these two things well.

For help with a website or the right business cards for you, or to answer any questions you may have, don’t hesitate to contact us!!

Email us at Marketing@NEX21.com

Social Media Place is a division of NEX21 Media, LLC. NEX21 Media is a proud member of the Birmingham Business Alliance, Hoover Area Chamber of Commerce, Vestavia Hills Chamber of Commerce, the Greater Shelby County Chamber of Commerce, and The Better Business Bureau.