My Brand in a Box TM

 Do you know your company’s Marketing Strategy?  How familiar are you with it? Have you reviewed it lately?  Do the pieces of your marketing campaign seem incoherent or spread to wide? If you are unsure of the answers to these questions, this article is for you.

First, let’s assess your current marketing position. Is your marketing task list is continuing to grow and, regardless of the new methods and efforts tried, are you unable to trace any success to your bottom line?

Are you aware of how much you have spent on marketing during the last six months?  Currently, do you measure or qualify any of your marketing efforts? How do you gauge if they are working and successful?
If you are unable to successfully answer these questions, now is the time to begin and implement a consistent marketing plan.

For example, if your website has not been undated in six months, it most likely could benefit from a tune up. It should be updated to ensure search engine optimization (SEO) and Adwords are working to the best of their ability and maximizing your company’s marketing efforts. Does your content skillfully tell your story and attract the potential customers you desire?

Courtesy of Google Images

Another question to ask, does your company have a logo?  Many small business owners feel they do not need a logo, and it is possible to build a profitable business without one.  However, an artfully depicted logo can help build awareness of what your business is all about and make it easily identifiable. Think about it, do you not instantly recognize those brown package delivery trucks or that red and white canned soda without having to read the name? A distinct logo sets apart your brand and creates brand recognition.

Today, you are constantly bombarded with various forms of Social Media, including advertising outlets from television, radio and print. But you may ask, “Why do I need a Facebook page or Twitter account?  I really don’t have time for that.”

This is a discussion we have held in our own company, on several occasions, regarding the varied areas of our work. Recently, a post was published that clarified the reasons of why even “Joe the Plumber” could benefit from a Facebook page. In the NY Times, David Freedman posed this question, “Why Would a Plumber Need Social Media?”  The responses were varied and some quite interesting, with as many saying no as yes.

Some things, however, are proven. Social Media can provide customers a way to share online “word-of-mouth” referrals, allow companies to offer coupons to attract both return and first- time customers, or supply basic website maintenance tips to businesses.

These are all areas in which we can help and advise you, and here are a few examples of the business solutions we offer:

Brand Creation, Website Design, Social Media Marketing, Print Media, and Internet Marketing - All of it!  You can pick and choose the services you and your company need and build your own individual Box.

Let us at NEX21 Media assist you with your Marketing needs.  Email us at marketing@NEX21.com

Social Media Place is a division of NEX21 Media, LLC. NEX21 Media is a proud member of the Birmingham Business Alliance, Hoover Area Chamber of Commerce, Vestavia Hills Chamber of Commerce, the Greater Shelby County Chamber of Commerce, and The Better Business Bureau.