Thursday, March 31, 2011
Blogger Buzz: Fresh new perspectives for your blog
Blogger Buzz: Fresh new perspectives for your blog: "Today we’re previewing five new dynamic templates in Blogger that you’ll soon be able to customize and use for your blog. These new views u..."
Shifting From Static Websites to Social Interaction Packages (Notes)
When we think of creative web designs, we often think of attractive layouts and catchy headings. However, today the Internet has turned into a more interactive medium with websites going beyond mere layouts and design.
“Social interaction” has been always considered as human to human interaction. On internet, social interaction indicates a phenomenon through which you can collaborate, learn and share your ideas and opinions with others on web. People are increasingly demanding the convenience of interacting with others in a self-paced environment where they can contribute effectively. This has brought about a shift from the creation of attractive website layouts. Now there is a need to cause users to interact with each other and with the web site owner.
Tuesday, March 29, 2011
Difference between A Facebook Profile and Facebook Fan Page
You have a Facebook account and you are operating your business through it, and really starting to see results........and then someone suggested you consider creating a Facebook Fan Page for your business. This is when you need to know the difference between the two. Now is the time to do it also, with the amazing growth to over 500 million users on Facebook.
Here is the difference between the two:
*Facebook Profile – This is for individual users and can be created by visiting Facebook.com and signing up for an account. This will have your name, picture, pictures of family, friends, babies, videos of your kids, etc.ect.etc. You will be posting updates about you and your life which will makes it easy for you to connect with your friends! You’re posting your status updates, pictures, sending messages, writing on walls, and socializing within Facebook. For a "FRIEND"to see what you have to say they would need to click the "Add as a Friend" Button for this particular account. A Facebook profile should NOT be used as your business page. If you own a business you should create a Facebook profile for your business ONLY and your friends will be able to see your updates about your business on that page.
*Facebook Fan Page – Ok you have create a Facebook profile now you can use that account to create a Facebook Business Fan Page for your business. This 'FAN"page is where you can post business information such as events, videos, photos, specials, promotions, coupons and encourage your fans to ‘like’ you. You can also post testimonials and help spread the word about your business stories. On this page you will have to ask your friends to "LIKE" your fan page.
This is why Facebook Fan Pages are important:
1. This will help your business show up and drive your SEO, Search Engine Optimization. This is where someone Googles your business, you will more than likely show up in the Google search.
2. You can have unlimited “FANS” for your Business Facebook Page, where on your personal Facebook you are limited to 5,000 friends.
3. You are Visible to everyone, because Facebook users will not need to request to be a friend to view your Facebook Fan Page.
4. And last but not least, you have always heard never mix business with pleasure, so if you are a business owner you will NEED a Facebook business page today.
My name SoldCole and I write for Social Media Place.net. Please contact me personally, for more information on how to get your Facebook pages up and running.
My name SoldCole and I write for Social Media Place.net. Please contact me personally, for more information on how to get your Facebook pages up and running.
Monday, March 28, 2011
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
Compliments of Google....
SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:
If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
Some useful questions to ask an SEO include:
Compliments of Google....
SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
- Review of your site content or structure
- Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
- Content development
- Management of online business development campaigns
- Keyword research
- SEO training
- Expertise in specific markets and geographies.
Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:
If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
Some useful questions to ask an SEO include:
- Can you show me examples of your previous work and share some success stories?
- Do you follow the Google Webmaster Guidelines?
- Do you offer any online marketing services or advice to complement your organic search business?
- What kind of results do you expect to see, and in what timeframe? How do you measure your success?
- What's your experience in my industry?
- What's your experience in my country/city?
- What's your experience developing international sites?
- What are your most important SEO techniques?
- How long have you been in business?
- How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
- Be wary of SEO firms and web consultants or agencies that send you email out of the blue. Amazingly, we get these spam emails too:
"Dear google.com,
Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
I visited your website and noticed that you are not listed in most of the major search engines and directories..."
- No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
- Be careful if a company is secretive or won't clearly explain what they intend to do. Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.
- You should never have to link to an SEO.Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.
- Choose wisely. While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
- Be sure to understand where the money goes.While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.
- What are the most common abuses a website owner is likely to encounter? One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO. Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.
- What are some other things to look out for? There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
- owns shadow domains
- puts links to their other clients on doorway pages
- offers to sell keywords in the address bar
- doesn't distinguish between actual search results and ads that appear on search results pages
- guarantees ranking, but only on obscure, long keyword phrases you would get anyway
- operates with multiple aliases or falsified WHOIS info
- gets traffic from "fake" search engines, spyware, or scumware
- has had domains removed from Google's index or is not itself listed in Google
Federal Trade Commission CRC-240 Washington, D.C. 20580If your complaint is against a company in a country other than the United States, please file it at http://www.econsumer.gov/.
Saturday, March 26, 2011
Thursday, March 24, 2011
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