Before proclaiming that Twitter is more effective than Facebook or any other social platform, their respective statistics need to be put into the perspective of how each of the websites is used differently. Twitter is more of a link and information- sharing platform rather than Facebook, for example, which is used to forge relationships and build repeat interactions over time. The same can be said for comparing LinkedIn with YouTube or StumbleUpon with Reddit.
The basis of social media strategy is the fact that social media as a whole should be treated as an entire set of tools instead of focusing on a single website to bring traffic and business to a company.
Engaging social media to attract and retain an active, participating audience should be the end goal, no matter what social media analytics metrics are being measured. When it comes to social media, both the individual analytics and how different platforms can be combined to form a total online marketing strategy can produce endless opportunities.
About the Author: Jordan Kasteler has been involved in Internet marketing and SEO since 2001. He currently is SVP of Content Development and Managing Partner at BlueGlass Interactive, Inc., an industry leading agency in social media marketing and search engine optimization.
The basis of social media strategy is the fact that social media as a whole should be treated as an entire set of tools instead of focusing on a single website to bring traffic and business to a company.
Engaging social media to attract and retain an active, participating audience should be the end goal, no matter what social media analytics metrics are being measured. When it comes to social media, both the individual analytics and how different platforms can be combined to form a total online marketing strategy can produce endless opportunities.
About the Author: Jordan Kasteler has been involved in Internet marketing and SEO since 2001. He currently is SVP of Content Development and Managing Partner at BlueGlass Interactive, Inc., an industry leading agency in social media marketing and search engine optimization.
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