Trade Show Blues

Are you tired of working trade shows and not receiving any benefits? Have you found yourself hoping and wondering if and when the next person will stop by your booth? Trust me. We all have experienced it in one way or another. Most of us feel attending a trade show can be exhausting, especially if it’s a long one.  After being on both sides as an exhibitor and attendee, I thought sharing a few tips below may make your next trade show into a HIT.

1. Have a good giveaway, one that stands out and is useful in the time period we’re living in.

2. If it’s an all day show, make a schedule for another co-worker to join you, BUT REMEMBER to bring someone energetic with a friendly personality. You don’t want to scare the people away.

3. Bring good brochures & literature, but not too large & oversized; remember people are receiving things at every booth and you don’t want to make it any more difficult to carry with your items, which may end up in the trash.

4.  Supply candy or treats as an attention grabber to get them to stop by your booth.

5. Arrive early to get a chance to walk around and meet all the other exhibitors and possibly get their business cards.

6. Make sure when signing up for a booth try to get one closest toward the front. Being in the back can cause the prospect to miss your booth, become distracted by all the other viewers, or become too tired and give up by the time he gets to you.

7. If you’ve found a good prospect at your booth, get their information and follow-up with them later. Remember you may just have another good prospect waiting and you don’t want to miss them by sharing your entire business model with the other person. You have to be polite but expedient with your encounters.

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