6 Helpful Tips to Maximize your Facebook and Twitter Business Pages

If like many other businesses, you are continually looking for ways to increase your social media presence, you are not alone. The following suggestions are quick, relatively easy to implement, and have been successful in helping grow our business. We wanted to share them with you.

1. Have an Eye-Catching Photo
Facebook is designed so that whenever you add a new friend or “like” a new business, for example, you see the profile photo for that person or business page. It will appear in News Feeds, as well as, beside any Comment users may leave. Your photo is your first impression and can be overlooked or actually draw users to your page.  
So be sure your photo stands out.

2. Update, Update, Update
I cannot stress this enough. Please do not let your page become stale. People will notice if you regularly update your page with new and pertinent information, and if you do not, they will likely not return. Updating your page at least twice a day can be a good start. If you don’t have the time to do it yourself, assign someone who is capable of doing so, and have it maintained it daily.

3. Videos & Photos are a MUST
Most people enjoy looking at photos or videos, and there is a good chance that if it’s something they like, they will ‘share’ it with others. So try to include either or both in your posts and draw users to your page.

4. Content Strategy
It is important to provide useful and engaging content, and have a content strategy. Share good articles. Also remember to occasionally thank your customers for their support, and make sure you have liked their page(s), as well.

5. Use HASHTAGS
Twitter can be very effective. Using the # symbol to categorize messages makes it easier for other Twitter users to search for specific or related tweets. The easier you are to find, the more traffic your pages will receive.

6. Follower Support
Getting followers can be a challenge, and it takes time to gain a number of them, so be patient. Be sure to follow those who are following you. Make sure you are not following spammers or low-quality accounts. Send out messages on Facebook asking people to follow you on Twitter. REMEMBER, Twitter followers hang out on Facebook, too!

Read more: http://www.entrepreneur.com/article/226036#ixzz2OkJbnlTO

We are proud members of the Birmingham Business Alliance, Hoover Area Chamber of Commerce, Vestavia Hills Chamber of Commerce, the Greater Shelby County Chamber of Commerce, and The Better Business Bureau.


Social Media Place is a division of NEX21 Media, LLC. NEX21 Media is a proud member of the Birmingham Business Alliance, Hoover Area Chamber of Commerce, Vestavia Hills Chamber of Commerce, the Greater Shelby County Chamber of Commerce, and The Better Business Bureau.